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Prasad Sangameshwaran, Shweta Jain And Gouri Shukla

Stories by Prasad Sangameshwaran, Shweta Jain And Gouri Shukla

How India Post is managed

How India Post is managed

Rediff.com 12 Apr 2005

Management guru on Murphy's Law

Management guru on Murphy's Law

Rediff.com 30 Mar 2005

All's not well with Indian BPOs!

All's not well with Indian BPOs!

Rediff.com 15 Mar 2005

Why sedan sales are soaring

Why sedan sales are soaring

Rediff.com 15 Feb 2005

Why Arcus failed in Mumbai

Why Arcus failed in Mumbai

Rediff.com 26 Jan 2005

ICICI Bank's 'Five S' clean up act!

ICICI Bank's 'Five S' clean up act!

Rediff.com 23 Nov 2004

Global winners, Indian losers

Global winners, Indian losers

Rediff.com 9 Nov 2004

Can brands extend into services?

Can brands extend into services?

Rediff.com 3 Nov 2004

Rasna plans to enter soft drink market

Rasna plans to enter soft drink market

Rediff.com 1 Oct 2004

Pantaloon outlets to undergo change

Pantaloon outlets to undergo change

Rediff.com 30 Sep 2004

Sporting corporates go beyond cricket

Sporting corporates go beyond cricket

Rediff.com 22 Sep 2004

Liquor makers seek cheer in lounge bars

Liquor makers seek cheer in lounge bars

Rediff.com 1 Jul 2004

Food Bazaar engages Hind Lever in battle

Food Bazaar engages Hind Lever in battle

Rediff.com 8 Jun 2004

Found: Gutkha in Thums Up

Found: Gutkha in Thums Up

Rediff.com 30 Mar 2004

India reform report: C+

India reform report: C+

Rediff.com 30 Dec 2003

Trout's mantra: differentiation

Trout's mantra: differentiation

Rediff.com 15 Nov 2003

Marketing has now a new set of rules

Marketing has now a new set of rules

Rediff.com 14 Nov 2003

Admen salute consumer, the king

Admen salute consumer, the king

Rediff.com 12 Nov 2003

Asian admen get royal welcome

Asian admen get royal welcome

Rediff.com 11 Nov 2003

Benzer fashions a new strategy

Benzer fashions a new strategy

Rediff.com 10 Oct 2003

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